Thursday, December 21, 2006

Hilton Centralizes Regional Sales


Hotel Interactive

Hilton Family of Hotels Boston Opens New Regional Sales Center 12/5/2006

WALTHAM, Mass.-- The Hilton Family of Hotels in Boston is pleased to announce the grand opening of the area’s Regional Sales Center (RSC). The first Hilton sales center of its kind, the new RSC creates exceptional value for customers by offering fast response, excellent choice of product and ease of doing business to increase the company’s Boston market share for its hotels and owners. It also serves as a model for future RSCs nationwide.

Consolidating sales operations of seven area Hilton and Doubletree hotels, the RSC will provide streamlined "one-stop shopping" to its customers, making it easier, faster, and more profitable than ever to do business with The Hilton Family of Hotels in Boston. Participating hotels include Hilton Boston Logan Airport, Hilton Boston Back Bay, Doubletree Guest Suites Boston, Doubletree Hotel Boston-Downtown, Doubletree Club Boston-Bayside, and Doubletree Guest Suites Boston-Waltham, as well as the Hotel@MIT.

“I am thrilled to be involved with this exciting new initiative,” says Cara Spalla, recently appointed RSC Managing Director. “The Regional Sales Center will capitalize on the strength of our sales team and excellent hotel product, keeping our hotels the first choice in the greater Boston market.”

Ms. Spalla, who most recently served as General Manager at Hotel@MIT, is joined by Julie Brandon, Director of Sales Operations. Ms. Brandon formerly served as Area Director of Sales at Hilton Boston Logan Airport and Hilton Boston-Back Bay hotels.

In addition, Ed Asvarakash, Adam Myers, and Marie DePaolo, all who previously held Director of Sales positions at Doubletree properties in the region, have assumed the new posts Director of Account Management, Director, Event Sales Center, and Training Manager, respectively.
“The Boston market is ideal for this pilot initiative. We have outstanding hotels, extremely talented senior sales team members, and strong existing synergy from which to build upon,” says David Keys, Regional Director of Sales & Marketing, Northeast. “This foundation will lead to improved customer satisfaction, increased revenues and team member growth for our company.”

The Hilton Hotels Regional Sales Center is located at Two University Office Park, 51 Sawyer Road, Suite 400, Waltham, MA 02543. Telephone 617.583.1100. Fax 617.583.1297. www.HiltonFamilyBoston.com. For further sales information, please e-mail Cara_Spalla@hilton.com.

About Hilton Hotels Corporation
Hilton Hotels Corporation (NYSE:HLT) is the leading global hospitality company, with more than 2,800 hotels and 495,000 rooms in more than 80 countries, including 150,000 team members worldwide.

The company owns, manages or franchises a hotel portfolio of some of the best known and highly regarded brands, including Hilton®, Conrad®, Doubletree®, Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Hilton Grand Vacations™, Homewood Suites by Hilton®, Scandic and The Waldorf=Astoria Collection®.
The Hilton Family of Hotels adheres to founder Conrad Hilton’s philosophy that, “It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality.” The company put a name to its unique brand of service that has made it the best known and most highly regarded hotel company: be hospitable®. The philosophy is shared by all 10 brands in the Hilton Family of Hotels, and is the inspiration for its overarching message of kindness and generosity.

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